Why Digital Transformation FAIL

15.02.21 11:03 AM By Lars Lin Villebaek

The third book in the ExO Book series, by Tony Saldanha (2019)

70% of Digital Transformations Fail

Get ahead of competition by being among the 30%

The third book in the ExO Book series, by Tony Saldanha who was the first client as a senior executive at Proctor & Gamble to try and later implement the ExO Methodologies, including applying the Massive Transformative Purpose.

Former Procter & Gamble Vice President for IT and Shared Services, Tony Saldanha gives you the keys to a successful digital transformation: a proven five-stage model and a disciplined process for executing it.

Digital transformation is more important than ever now that we're in the Fourth Industrial Revolution, where the lines between the physical, digital, and biological worlds are becoming ever more blurred. But fully 70 percent of digital transformations fail.


Tony Saldanha, a globally awarded industry thought-leader who led operations around the world and major digital changes at Procter & Gamble, discovered it's not due to innovation or technological problems. Rather, the devil is in the details: a lack of clear goals and a disciplined process for achieving them. In this book, Saldanha lays out a five-stage process for moving from digitally automating processes here and there to making digital technology the very backbone of your company. For each of these five stages, Saldanha describes two associated disciplines vital to the success of that stage and a checklist of questions to keep you on track.

You want to disrupt before you are disrupted--be the next Netflix, not the next Blockbuster. Using dozens of case studies and his own considerable experience, Saldanha shows how digital transformation can be made routinely successful, and instead of representing an existential threat, it will become the opportunity of a lifetime

See the book on Amazon

Pick up the book on Amazon for your Kindle app or any other format. We recommend this book for your preparation phase or even better prior to it, to help you and your leadership team understand why transformation fail (which it easily does).

Tony Saldanha was the first sponsor of an ExO Sprint as a VP at Procter & Gamble. He later join the board of ExO Works, Inc. Visit Tony on Twitter, on Linkedin, visit Transformant.io and Inixia.co.

This blog post is a re-post from the ExOBookShelf (hosted by Sprinthero).